As the holiday season approaches, retailers often promote aggressive offers that can sound too good to be true. Most of us have received marketing messages that raise questions about what is legitimate and what is not. With the rise of internet advertising and email outreach, it has become easier for inexperienced or unscrupulous vendors to market products and services at scale. Unfortunately, the mortgage industry is no exception. This raises an important question for brokers and their borrowers. How do you determine who to trust?
Prospective homebuyers and homeowners considering a refinance should be encouraged to do their homework. That includes researching both the loan terms being presented and the lender behind them. Many Orion brokers have been guiding borrowers for years, which is why our message remains clear. We are not just another lender. Unlike online lenders, Orion Account Executives and underwriters bring deep industry knowledge and local market expertise. Online lenders may rely on appraisers unfamiliar with local neighborhoods and may lack insight into first time homebuyer programs or regional opportunities that can make a meaningful difference in a purchase transaction.
There are also homeowners who could benefit from refinancing but hesitate to explore their options. When financing what is often a borrower’s largest asset, it is prudent to work with a trusted broker who has long standing relationships and experience in their market. The ability to sit down with a knowledgeable professional, ask questions, and return for guidance as needed provides significant value.

Online lenders are often not referral based and may lack accountability once a transaction closes. For this reason, many Realtors advise their clients against using online lenders for purchase transactions, and some will not accept offers tied to them at all.
Orion Account Executives are always available to connect with you and discuss your borrowers’ unique needs. We are proud of our team, our reputation, and the partnerships we build every day. Happy Holidays.