Marketing support has become a critical factor for mortgage brokers when choosing a wholesale lender. Brokers are not just looking for competitive products and pricing; they are looking for partners that provide tools to help them grow their business, streamline operations, and strengthen their brand. Orion Lending has developed its STAR Marketing Studio to meet these needs, providing a comprehensive marketing platform integrated within its STAR Portal. The Marketing Studio gives brokers access to over 150 customizable templates, including social media posts, flyers, postcards, and email campaigns. In addition to print and digital collateral, the platform offers MLS listing integration, a stock photo and video library, video editing capabilities, QR code generation with analytics, and social scheduling, creating a more complete marketing solution than simple downloadable templates. All of these resources are included at no additional cost for approved Orion brokers, providing potential cost savings while giving brokers the tools to create sophisticated campaigns quickly and efficiently.

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When comparing Orion’s STAR Marketing Studio to other wholesale lender marketing platforms, many provide a basic library of white-label flyers where brokers can add their photo, logo, and contact information. These systems are typically free to approved brokers and offer a quick way to produce simple collateral. However, most competing tools are more static, focusing primarily on print and basic digital templates without advanced automation, MLS integration, video support, or built-in social publishing.

For brokers who want a complete marketing solution that integrates with their loan portal, allows for multi-format content creation, and includes automation features such as social scheduling and MLS integration, Orion’s STAR Marketing Studio offers a more comprehensive platform. By combining high-quality templates, advanced marketing tools, and training resources, Orion allows brokers to focus on growing their business rather than managing multiple separate tools or outsourcing design work. This integration, coupled with the fact that the marketing tools are included at no extra cost for approved brokers, positions Orion’s STAR Marketing Studio as a unique and highly valuable resource within the wholesale lending space.

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