Company Mission
Orion Lending is a Nationwide Mortgage Banker, founded by proven industry leaders, who bring a legacy of success and ambition to the Mortgage Banking industry. At the core of our business philosophy is a commitment to extraordinary service, honesty, and clear communication. Our team is comprised of highly seasoned professionals who share Orion Lending's objective to revolutionize our partners' expectations. At Orion Lending, we combine innovative technology, a wide array of products and competitive pricing, to assist our network of originators grow and develop their referral business and clientele.
Position Summary
The Digital Marketing Coordinator is responsible for driving the strategy and execution of Orion Lending's digital marketing efforts. Working under limited direction, they manage and optimize the company’s digital presence with precision and creativity. Their primary focus is to create engaging content that resonates with audiences across digital channels. From crafting compelling copy to producing short-form videos and reels, they ensure every element is optimized for maximum online engagement. Beyond content creation, the Digital Marketing Coordinator builds and nurtures both internal and external communities. They engage existing audiences while developing new opportunities to drive engagement with key stakeholders, ensuring Orion Lending’s digital presence stands out among competitors. With strong strategic insight, they plan and execute content strategies, monitor performance metrics, and provide guidance to the sales field on social media best practices and reputation management. They manage internal company social media channels and oversee external properties, cultivating partnerships and audience engagement. Collaborating closely with the Sales, Learning & Engagement team and other business units, they serve as a key driver of growth. As a trusted digital marketing leader, they guide the company’s efforts to strengthen brand awareness, engagement, and online presence.
Specific Duties and Responsibilities
• Include but not limited to the following responsibilities:
• Create and optimize web content, social media posts, and video marketing materials, using data-driven insights and best practices to increase brand awareness, engagement, and conversions.
• Plan, create and publish engaging content for various social media platforms, including copy, and videos, aligned with the company's brand voice and goals.
• Post, repost, backlink to corporate and executive leadership social accounts regularly include a mix of influencer driven content created by you.
• Collaborating with teams across marketing including design and video to develop innovative social creative that is optimized for social distribution.
• Make analytical decisions and provide weekly in-depth analytical reports and suggestions for enhancement.
o Adjust strategies based on data-driven insights to optimize performance.
o Use data analytics software tools like Google Analytics and Dash This to understand the various social media reporting platforms to understand how web traffic is being generated and identify the best opportunities to advance business goals like generating brand awareness or increasing conversions.
o Weekly, Monthly, Quarterly and Yearly reports.
• Monitor all social media content and accounts – ensuring there is always a fresh look. Additionally, responsible for the following month over month growth:
o LinkedIn
o Instagram
o Xo TikTok
o YouTube
o Facebook
• Continually add efficiency and organization to the logistics and management of social media properties managed by the department including maintaining detailed and organized publishing via Hootsuite.
• Build and grow social followings through daily community management - actively engage and respond to followers and implement tactics to encourage social conversation (reshares, tagging, geo-tagging, etc.)
• Monitor, moderate and respond to comments and messages from the social media audiences, building trust and loyalty with potential and existing customers and partners.
• Conduct regular Social Contests and Take overs to gain followers organically
• Provide social media education and consultation to the sales field, helping them to leverage social media platforms and tools to grow their business and reach new audiences.
o Conduct One on One Social Media Consultations
o Administer Live Social Media Trainings including regular Onboarding Presentations and monthly Trending Topics Training
o Create Internal Educational Content as Needed
• Online Reputation Management – managing platforms, responding to comments and devising strategies internally and externally to increase positive recognition on all platforms.
o Experience.com
o Google My Business
o Indeed
o Glassdoor
• Act as a Social Compliance Officer of Sales -- including social media audits, actively manually monitoring the sales team social activity and review all social media post requests point in time.
• Manage and develop online reputation management and local search with innovative approaches for better visibility.
• Research and identify social media trends, best practices and emerging platforms, staying ahead of the curve and adapting to the changing landscape by attending training events and gaining certifications regularly.
• Oversee and work with social influencers in the sales field, providing guidance, support and recognition for their efforts.
• Run paid ad’s on Meta Business Suite, Google and Reddit - may include other digital paid ads.
• Perform other duties as assigned.
Preferred Qualifications and Experience
• Bachelor’s degree in marketing, Communications, Digital marketing or equivalent training.
• At least 3 years of experience in managing social media platforms for a brand or organization, preferably in the mortgage or financial industry.
• Creative and strategic thinker with excellent writing, video editing and visual skills.
• Capable of serving as a spokesperson for the company in social media content.
• SEO Experience
• Experience working in a fast-paced team environment.
• Proficient in using social media management tools such as Hootsuite, Hearsay, Buffer or similar.
• Proficient in using photo and video editing applications such as Cap Cut, Canva or similar.
•Proficient in Google Ads.
• Knowledge of social media analytics and metrics, as well as SEO and web optimization techniques.
• Experience managing paid social media campaigns and managing an advertising budget is strongly preferred.
•Passionate about social media and staying updated on the latest trends and developments. Manage multiple video channels and platforms, including but not limited to social media, websites, live events, and educational formats.
•Excellent communication, leadership, and project management skills.
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Highly organized and detail oriented.
Physical and Work Conditions
Standard office environment, equipment, and tasks, including work at a computer terminal. This position requires partial sitting and walking throughout the day. Employees must be open to working overtime to complete assigned tasks.
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