Position Summary
The Marketing Coordinator is the first line of support when it comes to Marketing for Sales. This individual is responsible for providing best in class customer service in all facets of their duties. Below you will find a breakdown of their obligations, not including any additional tasks or additional projects that may arise.
Essential Duties and Responsibilities
Include but not limited to the following responsibilities:
· Serves as point of contact forall inbound inquiries to the Marketing Department
· Manage tradeshows/company engagement events
· Acts as a subject matter expert and assists the sales team with navigating the marketing platforms and/or accessing materials as well as providing the necessary onboarding training to Sales
o In this role you will co-manage the current platforms:
· Company Store
· Intranet – Website Updates and Maintenance
· Modex
· NextWave CRM (Creatio)
· STAR Marketing Studio for Brokers (CMS)
· STAR Marketing Studio for AE’s (CMS)
· Webflow – Website Updates and Maintenance
o Data management for this role includes (not limited to):
· DataUpload Assistance
· Transfer Requests
· Automated Email Drips
· Segmentation Lists
· Troubleshooting
· Manage the company's social media presence by writing engaging copy, scheduling and publishing content, monitoring and responding to comments and direct messages, maintaining the content calendar, and ensuring all communications align with brand standards and compliance requirements.
· Training/Facilitation
o Serve as stand in presenter to VP of Marketing and Design and Marketing Team Lead
o Provide Training to Sales on STAR Marketing Studio
o Provide Training to Brokers on STAR Marketing Studio
· Manage Content Updates/Releases
· On-boarding/de-boarding – From adding individuals to platforms, creating business cards to sending the initial Welcome Email
· Works effectively independentlywith limited supervision
· Acts as Project liaison and brings allprojects full circle including the launch.
· Fulfill Marketing/Design Requests from Sales and/or Operations Partners as needed.
· Copywriting – Emails, SMS, PressReleases, Content for Video Series, Newsletters
PreferredQualifications and Experience
· Bachelor’sDegree in Communications or Marketing or equivalent experience.
· Three-year minimum marketing experience required
· Strong Attention to Detail (a must)
· Experience working in a fast-paced team environment
· Mortgage Experience (a plus)
· Graphic Design Experience (aplus)
· Strong written and verbal interpersonal-communication and business-relationship skills
· Detail oriented with strong organizational and follow-through skills
· The ability to self-start and embrace innovation
· Motivated team player
· Technically Proficient
Physical and Work Conditions
Standard office environment, equipment, and tasks, including work at a computer terminal. This position requires partial sitting and walking throughout the day. Employee must be open to work overtime to the requirements of the role.
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